In the beginning, it was marketed to celebrities to communicate with their fans about tour dates and new projects.īut over the last year, the business has quietly grown to power text messages from some of the largest brands, like McDonald’s, HBO, the New York Yankees and Condé Nast. And in the process, the “text inbox” has become the new holy space for brands, far more intimate than your social media feed.Īt least, that’s the bet that Ashton Kutcher, the actor turned venture capitalist, and Guy Oseary, Bono’s and Madonna’s manager turned investor, made when they co-founded a text message company called Community in 2019. That’s why so many of us are moving our most important communications to text messages.
But you probably got a bunch of spam and junk mail in your inbox, too. You probably received today’s DealBook newsletter, as you always do, by email. will also be eligible to receive an Early Reader’s Edition of the book while supplies last.Andrew here. To gain access to this series, place an order with the retailer of your choice, then visit bit.ly/thestartupway to submit your order confirmation information. Transforming a company with The Three PhasesĪs a thank you to my early adopters, we’re offering these videos exclusively to readers who preorder The Startup Way.Instilling A Startup State of Mind in any organization.Entrepreneurship: The Missing Function in today's companies.A primer on Entrepreneurial Management and The Startup Way.The videos introduce the book’s most important concepts and highlight how my work has evolved since The Lean Startup was published and what I learned from working with companies embarking on lean transformation at scale. Today I’m excited to announce a five-part video series in which I introduce the key insights and methods behind The Startup Way. I had a great time making these videos and exploring a new medium for sharing my ideas. The past few months, I’ve been busy planning out a tour, doing some early media, and developing bonus content to help readers of the book. We’re just under one month away from the release of my new book, The Startup Way. As hard as writing a new book is, as most authors will tell you, the work doesn’t stop when the final draft gets turned in to the publisher.
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